The UK answer to GI Joe, Action Man, is featured rocking out in his blue underwear to CeCe Peniston‘s 1990’s gay anthem Finally in a new commercial for website MoneySupermarket. He is joined by his pals Action Man Astronaut, Action Man Cricketer, and Action Man Polar Explorer as they throw down at what appears to be an all-gay desert dance party.
The ad premiered over the weekend during Ant and Dec’s Saturday Night Take Away on British ITV1. It was directed by Tom Kuntz through MJZ and the brand partnered with licenser Hasbro for the campaign.
Your move, GI Joe…