Kevin Trudeau, who starred in and produced infomercials for Coral Calcium Supreme dietary supplement, the Biotape painkilling adhesive strip, and other products, has been banned forever from further participation in ads of that type and fined $2 million for making false health claims for products, reports the Guardian. In the Coral Calcium infomercials, for example, he claimed the product could cure cancer, heart disease, high blood pressure, and lupus. Biotape, he boasted, could permanently relieve severe back pain, arthritis, migraines, and sciatica. But the FTC yesterday finally put the kibosh on him before he claimed, say, that riding in a Scooter builds muscle tone and cures dementia. “Other habitual false advertisers should take a lesson: Mend your ways or face serious consequences,” said Lydia Parnes, acting director of the FTC’s Bureau of Consumer Protection.
The settlement permanently bans Trudeau from appearing in, producing or disseminating infomercials that advertise any product, service or program. He is also prevented from advertising in any medium that any product can cure, treat or prevent any disease or provide health benefits. The ban on future infomercials exempts infomercials for books, newsletters and other informational publications.