Jack, the fictional CEO of Jack in the Box, is under fire for a “racy” new commercial for the chain’s teriyaki bowls.
In the commercial, Jack explains to his employees that he’s the only one with “the bowls to serve something different.”
Get it? Oh, ha ha ha ha.
He then launches into more bowl/ball puns, saying to an employee, “You’ve got some pretty nice bowls there, and so does Dan.” A female employee then also exclaims how nice Dan’s “bowls” are.
via FOX News (I know, consider the source)
The nearly minute-long ad finishes with an executive explaining to a clueless Jack that his marketing strategy is making people “uncomfortable.”
The tongue-in-cheek commercial seems par for the course for the brand — which has also caught some flak for its stoner-geared Munchies Meals ads. However, many viewers feel the ad is tone-deaf in today’s #MeToo environment.
AdWeek ran an article by David Griner titled “Jack in the Box Just Launched One of the Most Tone-Deaf Ads of the #MeToo Era,” saying the stunt celebrates sexual jokes in the workplace.
Watch below and decide for yourself
y do i feel like i just got sexually harassed by a jack in the box ad….
— dreamboat ame (@aimeethebby) August 8, 2018
Says David & Goliath, the advertising agency responsible for the teriyaki bowl campaign, the commercial is simply continuing what people have come to expect from the brand.
“[A]s a brand known by its fans for its tongue-in-cheek, playful sense of humor, this ad is simply a creative and humorous expression around the teriyaki bowl product,” the companies said in a joint statement. “It intends to highlight how a burger brand such as Jack in the Box dares to go beyond the usual fast food fare and serve something different.”
Comments on YouTube seem pretty pro-Jack: