A recently released video promoting women’s freedom of choice is generating widespread reactions throughout India. The video, entitled My Choice, is a part of #VogueEmpower, Vogue India’s social awareness initiative launched last October. Directed by Homi Adajania and written by Kersi Khambatta, the video features 99 women, including Bollywood star Deepika Padukone. The initial praise was followed by criticism, as some Twitter users noted the “hypocrisy” of having this initiative led by the fashion and Bollywood industries. It’s has been viewed nearly 4 million times on YouTube. Watch.
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