Beloved wowlebrity Trixie Mattel stars in the new Skyy Vodka campaign “Proudly American,” debuting this month during LGBT Pride Month. The yearlong campaign, titled “Home of the Brave,” features billboards, ads and short videos with gay artists and athletes including Dusty Ray Bottoms and Olympic silver medalist Gus Kenworthy.
“We’ve always been a supportive of this community,” Melanie Batchelor, Campari America marketing vice president, says. “Many vodkas will come in during Pride month, put a rainbow on the bottle and then move onto their next campaign. For us, it’s about making sure it’s authentic.”
“Home of the Brave,” with its nod to the national anthem, is meant to celebrate “the spirit of today’s bold, optimistic Americans,” according to Campari executives. What’s more brave than taking the artistic risk to combine folk music and a drag persona based on a doll?
“Part of being an American is having the freedom to go against the grain a little bit,” drag artist Trixie Mattel says. “Me being a folk-country singer dressed up the way I do? The bravery is in there.”