The Queen of Bounce Big Freedia returns with empowering new single Louder, featuring Swedish electropop duo Icona Pop (I Love It). Injecting Southern flare and bawdy hip-hop heroism into a sample of the Snap! classic “Power”, the track fuses a bold groove with her confident and charismatic lyrics. It climaxes on an undeniable and unbreakable chant. Meanwhile, Big Freedia slays from the moment the music video begins, entering the frame through a pair of over-sized lips. The visual intercuts scenes of her crushing fruit and dancing with friends before leading a group of choir singers under a VHS overlay. Check it out all the lovely dramatics below…and catch Big Freedia and Kesha performing LIVE on the 2019 American Music Awards, November 24th! Louder is out now on Apple Music.
“Louder is about feeling the power of your own voice. I’m also comin’ louder this year with my music game.”