I guess if your product involves the butt, you might as well GO THERE…
Tushy, a user-friendly home bidet, is a project of Miki Agrawal, the founder and former CEO of women’s hygiene underwear brand Thinx. Their Facebook ads alone stop you in your tracks with catch-phrases like,
“Clean your tush down deep in your soul.”
“You’re already a snack, so keep it clean and tasty.”
“Be a bad ass with a good ass.”
“ANALyze This: I got my V-hole (and my b-hole) Steamed.“
The NYC subway rejected their ads, which made the news on SNL‘s Weekend Update, but scrolling through them makes me think their marketing ideas, meant to shock, are working. Are they?
The Manuel reviewed a Tushy and gave a poop-by-poop report,
“You do your business, reach to the right of your toilet for your Tushy pressure adjust knob and turn to the right for a gentle spray from the bidet attachment. If you’re feeling adventurous, you can crank up the pressure as high as you want, but I suggest going easy the first few times around.
Once you feel all clear down there, turn the knob to the left to rinse off the bidet nozzle. The rinse option really put my fears of cross-contamination to rest since one of my main worries was that I’d be spraying my ass with leftover poop particles from whoever had used the Tushy before me. Nope. Clean water from a clean nozzle, all the time.”
Good to know, but that’s pretty much how ANY bidet works.
They use female porn stars in their ads, like Kendra Lust and Ivy Aura, which must be working for the straight male audience.
And for the RuPaul’s Drag Race fan? Now they’re borrowing from Mama Ru with
“Tushy that walk“
I guess that makes as much sense as,
“Nothing says ‘I love you’ like a clean butthole.“
But the bad poop puns and, I guess, even the good works of Tushy never seem to stop. The Manuel also reported that,
“...Tushy doesn’t just help you and your own ass, but for every Tushy purchased, a family is provided with one-month of access to clean community toilets built by Samagra in rural India. Now, that’s what we call ‘good shit.‘”