Trixie Mattel‘s electronic billboard, on the Reuters building in Times Square, caught fire over the weekend, Gizmodo said that 80 firefighters and 25 units were on hand to put out the blaze.
NBC News reported,
“Water from the firefighter’s hoses was seen streaming over Seventh Avenue and onto the billboard. Bits of smoking debris fell to the ground below.”
Trixie partnered with Skyy Vodka for their campaign, “Proudly American” which featured her in ads.
Trixie is featured in WOW Presents Plus‘s series, UNHhhh, and her documentary directed by Nick Zeig-Owens, Trixie Mattel: Moving Parts, just premiered at the Tribeca Film Festival.
Once the Trixie got word of the fire, she posted to Twitter,
“Keep your loved ones close and your billboards closer today.”
No injuries and no damage to the building was reported and it’s still unclear what caused the fire.