The video’s creator, Nile Rodgers, who wrote the disco hit “We Are Family,” said Mr. Dobson’s objection stemmed from a misunderstanding. Mr. Rodgers said he founded the We Are Family Foundation after the Sept. 11 attacks to create a music video to teach children about multiculturalism. The video has appeared on television networks, and nothing in it or its accompanying materials refers to sexual identity. Mr. Rodgers suggested that Dr. Dobson and the American Family Association, the conservative Christian group that first sounded the alarm, might have been confused because of an unrelated Web site belonging to another group called “We Are Family,” which supports gay youth.
Actually, that’s Doctor Dobson, Mr Rodgers (MisterRodgers, get it?). But Dobson is not buying it. His assistant said, simply, “We see the video as an insidious means by which the organization is manipulating and potentially brainwashing kids. It is a classic bait and switch.” Bait. Get it? Spongebob lives in the sea. And switch. Get it? To pitch for the other team.