The Weeknd has some deep thoughts on love, loss, and his journey from Toronto to Hollywood in his new video for “Snowchild.”
The prevailing fan theory is that this is about his relationship with Selena Gomez, as the video was released on her 28th birthday, among other possible clues from the symbolism in the video.
Here’s a cool aside about the animators: director Arthell Isom and his brother Darnell Isom founded D’ART Shtajio, a Black-owned anime production company based in Japan with the goal fo “introducing Westernized elements of art and storytelling to the Japanese standard of animation.” From their site:
The word Shtajio is a play on words in both English and Japanese to reflect our commitment towards building a strong foundation centered on our artists and clients. 下地が大事(Shtaji ga daiji): “The Foundation is Important” is the original phrase that we seek to build on while conveying that we are a スタジオ(Sutajio): The Japanese word for Studio. Alternatively, we spell it Shtajio because of the kanji (下地) Shtaji which is used by the background artists here in Japan to mean – the underpainting, or foundation of art. Shtaji+Sutajio = Shtajio
No word yet from Selena on her response.
Image: YouTube / The Weeknd