Absolutely bonkers instructional video for dildos and fleshlights with little yellow handles that are disability-friendly from the Swedish company Gothenburg Cooperative for Independent Living (or GIL). I mean, God bless them, but this is the weirdest, most awkward thing I’ve ever seen in my life. Watch it after the jump. 

Sheer lunacy.

Apparently, these toys aren’t hitting sex stores any time soon, though. They are GIL’s way of communicating that people who need assistance have the same needs as everyone else. Says GIL’s Anders Westgerd:”This campaign isn’t really about sex; it’s just a way for us to reach out to people. Sex and disability is a taboo. It all comes down to escaping from the idea that other people decide how we’re supposed to live our lives. We’re like anybody else and we want the opportunity to live like anybody else, too.

From a VICE interview with Anders:

What are the most common preconceptions about the sex lives of people with disabilities?
Sex is something that takes up a lot of space in our culture but no one ever talks about sex in relation to individuals with disabilities and if you do, it’s more from a perverted or freak show-ish point of view. Having sex as a disabled person isn’t something that we talk about. Also, there are plenty of people who think that sex isn’t something that we do.

In what way will this campaign change that mindset?
I hope that people will understand that we’re normal humans who experience lust and not sexless objects. This isn’t only about sex – it’s about how everything about the life of a person with a disability seems to be scheduled and dictated by everyone else.