I have the feeling this has the potential to go terribly wrong, setting off some sort of War of the Worlds–like panic. My 80-year-old mother, for instance, doesn’t always get viral marketing strategies, and I have the feeling if she saw this billboard she might actually think that all emergency services were going to be suspended on June 7th. And I imagine there are some not-too-terribly-bright criminals who are going to see this sign and think that June 7th was going to be an actual free-for-all. The movie looks brilliant, btw. Have you seen the trailer? Watch it here.