Marvel Entertainment hopes to storm the men’s fashion market with an “elevated and confident men’s apparel capsule collection that bring together Marvel’s iconic legacy and storytelling with fashion-forward innovation.” Hmmm. Just what comic nerds have been clamoring for?
The debut of Five Four and Marvel collection, launching April 1, 2015, draws inspiration from Marvel’s vast catalog of iconic characters and consists of outerwear, dress shirts, and accessories. The style is subtle and refined, and plays on the personality behind a Marvel Super Hero. From reversible shirts and hidden pockets, to classic Avengers emblems and comics hidden in the inside lining of the clothing, each item in the capsule is classic in appearance but unique in detail.
In addition to the capsule, Five Four and Marvel will be launching an exclusive exhibition pop-up in New York City to celebrate and showcase the brand new collection. Located at Openhouse Gallery in the Lower East Side, the pop-up will be open from March 26, 2015 – March 29, 2015 and will host a series of events for Five Four Club members.
So… see ya on the red carpet?