After representing Nike and Nordstrom last year, filmmaker John Waters is the new face of Saint Laurent menswear.
The Parisian fashion house posted two black-and-white images from a new ad campaign on its social media accounts featuring a snarling John Waters, dressed in a black double-breasted jacket, with a black shirt and black polka dot tie, holding dark Saint Laurent glasses with the frames pointing to his pencil-thin mustache.
The other shows Waters adjusting the same tie, glasses on. Both were taken by the noted photographer David Sims.
The label’s creative director, Anthony Vaccarello, wrote in his teaser for the fall campaign, officially launching later this month.
“Very proud to have worked with John Waters for the Fall.”
Also released today was an eerie, 14-second video, also in black and white, showing Waters looking at himself in a mirror.
The director says over an ominous, echoing tone,
“My name is John Waters.
Transgression is when you break the rules, and you make people laugh. It’s really mind control.”
(Photos, Saint Laurent; via Baltimore Fishbowl)