First the auction block, then the cell block. The sellers of the dontfreehilton.com domain name claim it’s a HOT ITEM!! and that ownership of it is worth a fortune. “Buy this web site URL and make a mint! For generating traffic or T-Shirt sales – or whatever you want!” Bidding on eBay started at $9.99 and the race ends in two days. If you don’t buy it, it could end up in a 99¢ store.