Yes, that’s a tall order and some might want to add a few to the list, but I kept it at 10 (+1).

At the time, whether they were controversial, inspirational, or funny, a good commercial during the Big Game sticks in your head and these all belong in the SB Advertising Hall of Fame.

From hiring the big ad agency, director, production and in today’s world paying a superstar millions, they are THE world’s most expensive ads. A 30-second commercial in the first Super Bowl cost around $42,000. In 2021 that half-minute ad costs over $5 million.

Here are the 10 best classic Super Bowl ads, starting in 1967 up to 1998 (plus one 2002 tear-jerker tribute to 9/11 that aired just twice.)

Watch.

1967 – Tang (not the best, but the first…)

1971 – Coke (best ad of all-time. Period.)

1975 – McDonald’s (sing along!)

1976 – Xerox (the brand meant copying)

1979- EF Hutton (we’re listening…)

1984 – Apple (aired just once)

1984 – Pepsi (starring Alfonso Ribeiro & MJ)

1993 – Nike (Air Jordan Mania!)

1995 – Bud-Weis-er (sorry, it’s an earwig…)

1998 – FedEx (Pure genius)

2002 – Budweiser (I’m not crying…)