If you want to feed the flames of the gay rumors licking around you, this is how you do it. You get all pissy about your makeup. Brandon Routh, doing press for the London premiere of Superman Returns, complained bitterly that his makeup made him look pale, artificial, and “a bit wimpy” when he posed for photos next to co-star Kate Bosworth, whom he thought looked more natural and “sunkissed.” After that negative reaction to his look on Wednesday at the press conference, his staff got their asses in gear and had some darker foundation flown in so he’d feel presentable at last night’s premiere. “To say that Brandon was livid with his makeup is an understatement,” said an assistant. It seems odd because in the film Routh looks as if he’s wearing brown pancake makeup from the 1950s, and in the picture above, although they both look stiff and uncomfortable, it’s Bosworth who looks like a department store mannequin.