e.l.f. Cosmetics has tapped Coolidge for its first-ever Super Bowl commercial, with the script co-written by The White Lotus creator Mike White.
The ad finds Coolidge sampling (and sticking with) the brand’s viral Power Grip Primer, the glowy, grippy formula transforming the actor, in her own words, into a
baby dolphin.”
Coolidge told Vogue,
The thing I love about the e.l.f. stuff—it really is like, vegan. And it’s extremely affordable.”
Coolidge attended the Joe Blasco School in LA, studying special effects, fashion, and beauty,
I sort of thought that maybe I’d be a makeup artist, but I was not the best in the class, and who wants to be sort of mediocre at something if you pick that as a career?”
Coolidge is a huge fan of TikTok beauty tutorials,
The way girls are doing their faces now—there are no rules.
You can do things out of order, and there are all these glowy creams. You can leave your table at a restaurant and be like,
‘Oh my god I look like I’ve been run over,’
and there’s some sort of glowy primer or cream you can kind of put on your already made-up face and kind of change the way you look, like put some life back in your face, in a short amount of time.”
Coolidge loves the ritual of putting makeup on in general,
I think it’s very therapeutic, and sometimes I’m bummed when it’s over.”
Watch.
(via Vogue)
