Throughout the pandemic the do-your-own-thing, you-do-you economy has been in full-swing…

And Squarespace is an easy way to put yourself out there. They’ve got Dolly Parton to invert her classic 9 to 5 into a brilliant 5 to 9 version.

Oscar-winning filmmaker Damien Chazelle (La La Land) directed the commercial, which features choreography by Tony winner Justin Peck.

Parton told Hoda Kotb on Today,

“We did something real special working with Squarespace, which as you know, is this new way to get things out there — building your own websites, promoting your own products.

This was a wonderful way to bring back that song and add new words and talk about what these new people are doing so I’m excited about it.”

Watch.