Million Dollar Listing New York has given viewers worldwide an insider look into the luxury real estate industry of New York. The series has introduced us to top real estate agents, showing us just how high-stakes this ever-changing market is, along with stunning properties, fierce competition, high-profile clientele, and the challenges that come with it.
Season 9 premieres next week, and the agents face the New York City market in an unprecedented way. At the epicenter of the COVID-19 crisis and facing looming uncertainties, the city is completely flipped upside down. The agents must work together to strategize their listings as city dwellers flee to more scenic locations and listing prices dramatically drop.
We recently caught up with one of the stars of the show, successful luxury broker and The Gold Group NYC founder Steve Gold to dish all the tea on all the changes that has been happening.
How was the filming process like for you this season, amid unprecedented events in history?
SG: I was humbled by this pandemic. Coming to terms with a city at a standstill and figuring out how to keep my family safe and healthy, really pushed me to revisit what I’ve been doing and how. So many people left, but my girlfriend, Rose and I stayed put in this city that I love. I knew I was going to see this all the way through. It wasn’t only the pandemic. There were seismic changes during these 13 months, and I’m sure I’m not the only one whose conscience got a wake-up call.
How has business changed for the real estate market during the COVID-19 pandemic? What adjustments did you have to make business-wise and in your personal life?
SG: The market has been just like New York: full of surprises at every corner. At some point, it was a renter’s market, then a buyer’s market, and we’ll see what’s next. I also hope that the city gets smarter about quality housing for everyone. The pandemic really highlighted some big picture problems that we need to be addressing collectively.
How long did it take for you to get used to life during a pandemic? Do you prefer the new adjustments you had to make, such as working remotely and making deals virtually?
SG: I disappeared from social media entirely for about a month… Needed the time to recalibrate, think, get centered, focus. I’m all for trying new things, implementing pilot projects with my team and in my business life. It’s a pretty big deal in real estate, when someone like me passes on a new corner office and decides to keep working remotely.
You’re used to being busy, busy, busy and on the go. How has it been for you, staying home more during the shutdown? Any newfound hobbies, skills, life realizations?
SG: I’ve been busier than ever. Very carefully, I finished the renovation of my new SoHo penthouse, and cherished every wonderful moment between year 1 and year 2 of my daughter’s life. No newfound hobbies, but I did manage to get my first hotel project in progress during this pandemic.
Kirsten is the newest addition to the cast, how has the dynamic changed since she’s been introduced?
SG: Kirsten is a super savvy businessperson, so I’m in great company.
This season has more high-profile clients than ever before. Can you give us some hints of who might appear on the season?
SG: We’ve been filming for so long and many special people are featured on the show. Be on the lookout for an out-of-this-world arrival by helicopter and one of my dearest clients ever.
What are some things you enjoy doing to keep positive and relax during stressful times?
SG: If I’m not working, I’m with Rose. She’s ready to take on the world, and I’m not missing that.
In one sentence, how can you describe this season?
SG: This season is New York at its best: contradictory, resilient, one-of-a-kind. Perhaps the most special season…yet.
You can watch more of Steve on the season premiere special of Million Dollar Listing New York on May 6th at 9/8c on Bravo. You can follow Steve on Instagram at @stevexgold.