… and it looks AMAZING. The McCann Advertising Agency commissioned photographer Nick Meek to promote Sony’s new 4K TV with this incredible artistic statement. Apparently, it took the creative team and the inhabitants of an entire village in Costa Rica over two weeks to pluck all the petals of the brightest, most vibrant flowers they could find. Some on YouTube are calling it “an incredible waste of resources, time, and money” and saying things like: “Really sad that an campaign causes so much environmental damage just for an ad when there’s already so much beauty in the world.” I suppose, but this is JUST MAGNIFICENT. I mean, the flowers were going to die eventually ANYWAY. And the petals are all biodegradable, so what’s the problem? I’d love my village (Larchmont, btw) to be covered in flowers. (via WeTheUrban)
From the YouTube description:
As flowers erupt majestically from a volcano and sweep through Costa Rica’s vibrant landscape, the ad conveys the emotional power of seeing Ultra HD for the first time and experiencing the deeper, more natural tones of the unique TRILUMINOS Display showing more of the colour spectrum.
Everything was shot in 4K with Sony’s revolutionary F55 and F65 cameras, as used on movies Oblivion and After Earth.
Director Jaron Albertin said, “I was really excited to be shooting this ad in 4K in such an amazing location… when I saw the final footage, I was stunned – it just produces really amazing, detailed images… you can see the tiniest detail.”