The Furry community is all abuzz over the latest Disney offering, Zootopia, speculating that the movie was tailor-made for them. In fact, BuzzFeed has obtained an email that Allied Integrated Media, a digital marketing company contracted by Disney, sent to the furry Meetup group Furlife, encouraging furries to post photos of themselves in fursuits to Twitter and Instagram with the movie hashtag, even offering posters or movie swag to those that do.
My name is [name redacted] and I am representing Walt Disney Studios. Our next film being released is ZOOTOPIA and it is about a world inhabited by animals all living in peace together. The pictures of the members of your group all looking like animals are incredible and align perfectly with the film. All of you could live peacefully in Zootopia. It would be great for you all to share these photos on social media platforms such as Instagram and Twitter. You can take new photos of each other and share these new photos online using the hashtags #Zootopia and #ZooU. You can be representing ZOOTOPIA and the participants can receive film based items such as the poster and rabbit or fox crowns. This can be a lot of fun and your group seems perfect to participate. If you are interested start posting the photos today and email me at [email protected] Thanks!
It’s easy to see why Zootopia — which is set in what’s basically human world but with animals wearing clothes and doing human jobs — would be appealing to furries. The plot centers around a female rabbit rookie cop who teams up with a wily male fox con artist (confox?) to solve a big crime together. The fox character is a near doppelganger of the fox from Disney’s animated Robin Hood, which has been hugely popular in the furry community, both as something they relate to and also want to yiff with (have sex with).
A representative for Allied had no comment. Disney did not respond to BuzzFeed News’ request for comment.
And if you want to know what Furries are into, here’s a tooootally NSFW rendering of the Zootopia‘s Judy Hops in the nude (complete with bunny breasts and bunny vajayjay) here.