Grimes, Lourdes Leon, Amandla Stenberg, and Kenya Kinski-Jones are the stars of Stella McCartney’s first Pop fragrance video campaign. The 60-second clip was shot by director Melina Matsoukas and according to McCartney, each young lady arrived on set with her own personal style. Leon is the daughter of her longtime pal Madonna.
“They were all pretty honest to their personal style. [I’ve known] Lola since she was born. I was astonished… I hadn’t seen Lola perform like that creatively before, and Grimes was so full of life and punk rock.”
Actress Amandla was in the Hunger Games and is an Instagram superstar and McCartney “grew up with” Kenya’s musician father, Quincy Jones, who is a budding model. As for Grimes, who scored the campaign soundtrack in collaboration with Janelle Monáe, McCartney is a fan. So are we.
Watch.
(via Vogue)