Tommy Hilfiger and singer Shawn Mendes teamed up to create a collection inspired by classic preppy hero pieces.
Hilfiger told British Vogue,
Modern prep is timeless, and cyclical,. So it comes back around. We’re proud that it’s at the core of our brand, but we always look to refresh it and reinvent it, to make it new and exciting. And for us, it’s important to work with cultural pioneers who can bring a distinct perspective to all of these pieces.
Otherwise classics can be very boring. We have to figure out ways to make them exciting and fresh. Shawn is the indisputable icon of this genre and of today.”
It doesn’t hurt that he’s 6’2″ with model good looks. Mendes mined the Hilfiger archive saying,
My mom was obsessed with Tommy Hilfiger, and I’ve just always worn it. So I think it was written in fate that we ended up working together.
I was born in ’98 and so the Tommy energy in the ’90s is what I see if I go back and look at photos of my parents. The archive taught me about the shapes, the feeling, the colors and just the energy that was coming off the clothes at that time. It also felt very aligned with how I feel about fashion right now.
I think that’s why the ’90s is so exciting because it feels bold and carefree.”
The new campaign includes people close and true to Mendes, including his younger sister Aaliyah Mendes and his close friend Jon Vinyl.
That’s the coolest thing I’ve ever gotten to do, actually, truly. My heart, like seeing her on set and watching her kind of own it. And she just looked incredible.
The campaign feels like a sense of home, especially after the last couple of years where I’ve been searching for a sense of stability and a foundation.
For Tommy to be accepting of the idea of having my friends and family in the videos was really amazing and I can’t thank Tommy enough for that.”
Mendes is an advocate for sustainability and so it is always going to be an important part of any project he signs up to.
I think like there’s very, very few brands and very, very few people who have been as influential for as long as Tommy Hilfiger has, and to have him take a stand and really deep dive into processes and figure out how to do things as sustainably as possible is just incredible.”
The 28-piece collection debuts today.
.@ShawnMendes wears the 1985 Polo made with 96% organic cotton. Learn more about our commitment to #PlayItForward: https://t.co/yxY0ppgTNO #TommyHilfiger #TommyXShawn #PlayItForward pic.twitter.com/iWeAC4kUZg— Tommy Hilfiger (@TommyHilfiger) May 20, 2022
(via British Vogue)