If you haven’t heard of the underwear brand Box Menswear, which rock have you been hiding under for the past few years?

Founded in 2014 by Director Luke Mills, the men’s underwear online store has gone from strength to strength, with a wide range of products on offer, from the traditional boxers shorts and boxer briefs to Box’s huge range of Jockstraps.

Box was born under the slogan of Designed to Fit & Show, in that customers shouldn’t have to choose between comfort and feeling sexy, so with this British brand which ships to anywhere in the world you can take both. Whether you’re buying a Jockstrap as a present for your boyfriend, brother, or treating yourself by updating your own underwear collection, Box has the product range to have everything you need. It is crazy to imagine that when Box started way back in 2014, the only products the brand had were black and white boxers and briefs. Fast forward 7 years and there is a vast sea of colour available on the Box Menswear website.

The extremely popular King FitTM️ collection has recently been expanded, with Peach, Alpine Green and Gun Metal Grey, all with their distinctive mesh leg panel, and we just can’t get enough. The VPL is real!

Out of all of the products Box Menswear has to offer, they admit that the well-known variety of the Jockstrap collection is an ultimate favourite. From Suspender Jocks (if you haven’t seen them you really must) to Soft Ribbed, the collection has an item you will definitely be adding to your basket.

Mills has said, “It’s hard to verbalise how extremely proud the whole team are to have partnered with RuPaul’s Drag Race. The honour was only heightened recently when watching Ru and the whole World of Wonder team bask in their incredible Emmy Awards success. During what has been a very different and difficult period recently, Drag Race and the Box Menswear-adorned Pit Crew flashing their underwear bulge really did help bring some light relief to everyone here in the UK but also around the world.”

When pressed on if Luke or the team as a whole had a favourite queen the Liverpool local responded with a smile, “I’ve been asked who my favourite drag queen is so many times. Look, it’s impossible to pick just one. I’ve huge respect for every single contestant that has ever walked into that Werkroom.”