Schitt’s Creek fans in NYC & LA got treated to Instagram-ready sets of the town’s favorite locales in an immersive pop-up experience.
Cafe Tropical, with its oversized, menus, the Moira’s Rose’s Garden, the Rose Apothecary, and parts of the Rosebud Motel were all on full display for fans to interact with at the Chelsea pop-up.
The Rose Apothecary acts as a fully-functioning store and gift shop, selling David and Patrick’s branded skin creams, goat milk soaps, candles and lip balms in addition to Schitt’s Creek tees and other branded merch.
Brad Schwartz, President of Pop TV says
“People have fallen in love with this family and have fallen in love with this town, but you’ve never been able to go there. To be able to take fans and fill up their Instagrams and be part of the town is just a really cool thing.”
Moira’s wig wall quickly became one of the most popular places for visitors. Parade magazine’s Claire Connors (my old pal and magazine associate) said,
“Visiting the wig room really was the thrill of my life!”
And Moira’s outfit from her role as Dr. Clara Mandrake in the film The Crows Have Eyes II: The Crowening is on display along with the town’s infamous sign.
Want to go? Sorry, all of the tickets all were scooped up within just six minutes for the NYC and LA locations.
“We live in kind of some dark times right now. We have a lot of political divide, we have social media that can be real ugly. And for there to be this town that you can kind of go to and get away from it all … is a really special thing. And I think that’s one of the things that fans have really gravitated to, they love this family they’ve gone on this ride with this family.
It’s a show and a town where people don’t judge each other, where love is love … it’s just really special.”
The decision to end the show, which has seen ratings grow every season (due to its showing on Netflix too) allows the producers and writers exit while on a high.
“Write the ending they want to write, give fans the gift they want to give. That’s rare in TV, to go out your way and on top. It’s bittersweet but its beautiful.
[they] did a beautiful job telling all the stories, finishing up all the stories and really giving a beautiful gift to the fans that is very satisfying.”
The final season of Schitt’s Creek premieres on Pop TV on January 7.
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(Photos, James Avenell; via NBC New York)