Actor and Aviation American Gin entrepreneur Ryan Reynolds, DeLeón Tequila owner and music industry mogul P Diddy (is that where we landed on his name?) and Haig Whisky owner/sports icon David Beckham have donated $1 million towards organizations that benefit bartenders. In the video below, they are seen taking sips of a cocktail made with each of their alcohol brands, only to spit it out in disgust. WE NEED BARTENDERS.
“This is why we need mixologists and why we’re donating $1 million to their causes,” the ad stated.
Beverage company Diageo, who owns all three brands, will donate the money they get to Another Round, Another Rally, a nonprofit for the hospitality industry providing reimbursement grants and immersive educational scholarships.
Funds will also go to the Bartender’s Benevolent Fund, a non-profit for hospitality professionals in Canada, as well as Drinks Trust UK, an organization that has been providing support, care and assistance to the drinks industry workforce since 1886.