That was quick. Disgraced Olympian Ryan Lochte may have lost all of his major sponsors after he lied about an alleged gas station robbery, but it looks like last week’s media lynching was just a temporary setback. Yesterday, we reported that he’s off to celebrity image rehab aka Dancing With the Stars, where he hopes to remind us all of the lovable goofball we all guiltily masturbated to in 2012. Now comes word that he’ll team up with the Pine Brothers throat lozenge company to be the face of a campaign that promotes the drops as “Forgiving On Your Throat.”
Lochte will appear in print ads and commercials.
Pine Bros. CEO Rider McDowell says, “We all make mistakes, but they’re rarely given front-page scrutiny. He’s a great guy who has done incredible work with charities. I’m confident that Pine Bros. fans will support our decision to give Ryan a second chance.”
Below, a classic Pine Brothers ad starring Waka Flocka Flame.