According to our analytics partners Canvs – the first completely syndicated qualitative social TV platform – 23,232 of the 67,424 tweets (Nielsen Social) about the show were emotional reactions. The show’s top moment came when RuPaul crowned Violet Chachki as America’s next drag superstar. Below, additional analysis from Sheila Seles, Product Services and Marketing Lead at Canvs, followed by an infographic.
Each of the three finalists performed during the show and based on reactions alone Violet Chachki was the clear winner. Her performance drew 92% love reactions. Also-ran Pearl clocked in at 86%love for her lip sync, and Ginger Minj followed closely behind with 84% love. Any way you slice it, those are very high love percentages. With such a fervent fanbase, it’s clear why RuPaul’s Drag Race is one of the most social shows on TV.
