I’m a sucker for the power of good advertising, and this one is an award -winner if you ever saw one. The newest Under Armour ad featuring 22-time Olympic medalist Michael Phelps just kills. But it’s more than just an ad, it’s really a tribute to the grueling grind of the greatest Olympian of all time and what he goes through on a daily basis. Phelps’ extreme work ethic in the pool, in the weight room, and even how he sleeps, are all aimed at sending the 30-year-old legend to his 5th and final Olympic Games. His expressions are raw and with The Kills’ The Last Goodbye as the soundtrack, we are sucked into the theme,
“It’s what you do in the dark, that puts you in the light.”
When Phelps saw it for the first time, he teared up. Watch.
— Under Armour (@UnderArmour) March 7, 2016