In news NOBODY was expecting today, the Estate of Mr Peanut and the Planters Corporation has announced the death of the world’s most famous pitchman, age 104.
It is with heavy hearts that we confirm that Mr. Peanut has died at 104. In the ultimate selfless act, he sacrificed himself to save his friends when they needed him most. Please pay your respects with #RIPeanut pic.twitter.com/VFnEFod4Zp— The Estate of Mr. Peanut (@MrPeanut) January 22, 2020
The jaunty and jovial pitchman recognized around the globe for his rakish top hat, trusty cane, and eccentric monocle, died during a pre-Super Bowl ad. Fans around the world reacted with social media enthusiasm and skepticism but in the advertising world there was a sense that an era had passed.
Planters, the snack company, posted the ad on social media, a move that some critics said was rubbing salt in a fresh wound.
In the ad, Mr. Peanut is driving the Nutmobile down a dusty desert road with Wesley Snipes and VEEP star Matt Walsh (don’t ask) when they swerve to hit an armadillo and are ejected from the car. They are then left dangling from a tree branch that begins to splinter from their combined weight. In the end, Mr. Peanut lets go, sacrificing himself to save his companions.
So… he went out a hero.
Mr. Peanut was introduced in 1916 and kept smiling through two World Wars, the Depression, and the frightening white-mold rot crisis of 2012 that threatened his crunchy kind. Mr. Peanut’s death reduces the number of monocle-wearing mascots in pop culture to two: the Monopoly tycoon and Eustace Tilly of The New Yorker.
Twitter reaction was a mixed bag of nuts…
he is in hell now. it's brings me no joy to report this. pic.twitter.com/7MgH7fCUQF— sadvil (@sadvil) January 22, 2020