Yes, Gwyneth Paltrow, now based in L.A., is selling her bespoke Tribeca apartment. It was designed in conjunction with Roman and Williams and according to her lifestyle website, Goop…

It floats above the cobblestone streets like a pale, dreamy cloud. Pastel silks, hand-embroidered wallpapers, and cool swaths of marble punctuate the space, which balances centuries-old techniques and antiques with a confident, breezy modernism.

The gigantic bed in the master bedroom (so enormous that sheets had to be custom-made) was designed so every last family member can sit together on it, cousins and pets included. Now that the family in question is solidly based in LA, the apartment is for sale —giving us a chance to finally see it.

“Projects like this just don’t come along,” says Robin Standefer, principal at Roman and Williams Buildings and Interiors (The Ace Hotel, the Boom Boom Room in The Standard hotel in New York, the goop MRKT pop-up in New York’s Time Warner Center, to name a few) with her husband Stephen Alesch

A lot of people have a problem with Princess Paltrow –not me. I met her once in Paris with her best friend, Stella McCartney. My old art dealer had a mosaic business and she has just done a bathroom in this apartment and we chatted about that and my work, until pal Michael Stipe showed up and she shifted to him but she couldn’t have been nicer.

But being practically perfect, rich, famous, gorgeous, talented, well-spoken, well-bred, well-connected –if I was a woman her age, I think I might be just a little bit jelly. My question always is, if you have loads of cash and created this beautiful place, why sell it? The answer is, who knows? Maybe she needs the $13 million.

(T/Y Tad; Photos, Bjorn Wallander)