Years ago, when Banana Republic went cashmere, luxe for the masses was a tot of a concept. Now, with Sarah Jessica Parker’s Bitten line, McFashion has arrived. “Fashion is not a luxury, it’s a right,” says Sarah J, and with every piece retailing for under $20, and lots of features designed for the larger woman (hello high-waisted jeans!), she is clearly dedicated to selling the product. I can’t wait until Gucci opens a 99-cent store!

– Randy Barbato