Lena Dunham’s upcoming essay collection Not That Kind of Girl has a serif-y type, uber-70s designed vibe. Chip Kidd, who has designed scores of award-winning, best seller book covers for Alfred A. Knopf, says that it appears to be “from around 1972.” It’s not really a compliment.
“For me it’s sort of like everything that I react against when I’m designing a book cover. I just don’t understand why they would go with this route…. you would want to send the message that it’s fresh, uncharted territory, and I just don’t get that from this.”
He’s a BRILLIANT designer who knows his stuff but he’s not this generation or the right sex even for this book. I really like it and think the reference will likely go unnoticed by this crowd, and if it is noted, it won’t be a negative. I’ve included some vintage classics of the day, just for fun.