“Podcasting is simple storytelling. The moning-radio people have known this for years. They’re living as white noise of their listeners’ lives, and they have far more pull than the guy who is simply like, ‘Hey, I made a movie. Come see it.’ There’s no loyalty to that entertainer. There’s a loyalty to someone who spends every day or every week with you…. You create all these podcasts and create a vast library so that when people are bored, they put you on. You become their friend. They take you with them wherever they go.” – indie filmmaker Kevin Smith, to Time, on retiring from moviemaking to create a friendly podcasting empire.
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