H&M announced today that it’s launching a pride-themed capsule collection that comes OUT (see what we did there?) next week on May 31, just in time for Pride Month. With a 70s vibe, it pays homage to the early days of gay pride and LGBTQ history.
Andreas Lowenstam, head of Menswear Design for the brand, told WWD,
“H&M believes in everybody’s right to love who they want. We hope people can use H&M;’s Pride collection to celebrate their belief in equal love.“
The ad campaign, in collaboration with Out magazine, features an influencer initiative called Pride Out Loud with Olympic freestyle skier Gus Kenworthy, musician Kim Petras, model and activist Gabrielle Richardson, model Shaun Ross and RuPaul’s Drag Race alum, Aja!
(Photos, H&M; via Paper)