This magazine, jetrosexual, a publication from Virgin Atlantic Airways, was recently tossed on the WOW Report’s desk and the word “urmagazine” was casually tossed with it. What it is, though, is a rather dull advertising brochure for the airline, like something that comes with the Sunday paper. It has a cover price of $7.99 and is 50 pages counting front and back covers (as is the custom with mags), but is an expensive disappointment from the usually clever company that at one time allowed entertainers to fly free if they’d perform in the aisle. The magazine’s filled with bland, old-school graphics and florid ad copy. It can barely even come up with a good, succinct definition for “jetrosexual” – a word with such possibility – though it rambles on about it for pages.

Start at the golden dawn of commercial air travel. A time when the airplane was a majestic luxury ship that sailed through clouds, and when passengers dressed up and swilled cocktails on their way to exploring a newly accessible world. These fortunate few were the “jetsetters” of their day, and their progeny (not yet born), would be the jetrosexuals of a later age. [Blah blah blah.]

$7.99? It’s not worth a sou.