Ya know, we make a lot of TV. And part of making TV is pitching TV. Here at WOW we have the lovely distinction of never EVER selling a show in the room. We may have “winning” personalities but in our gazillion years of making TV we’ve never experienced that moment when a network executive yells, “Get your agents on the line, let’s greenlight this!” We’re convinced it doesn’t really happen, except on TV (or if you’re Ben Silverman). Instead, our experience can be summed up by what an NBC executive told us after a recent pitch: “I love you guys, you have the greatest pitches ever, but I could never in a million years make that show you just pitched me.”
So, with that in mind, read three of our “winning tricks” for the perfect pitch after the jump.
1. “Dial it up or down”
When you’re in the room, pitching that perfect “funny reality” show, and the executive grimaces because they aren’t doing “funny,” quickly shift gears, and say, “Well, when it comes to the funny we can always dial it up or down.” And then when they say, “Hmmm, not really doing much reality either lately,” you
respond, “That’s the great thing about this show ’cause when it comes to the reality, you can dial it up or down.”
2. “Warm and fuzzy”
Now, believe it or not, we’ve been doing the “warm and fuzzy” thing for a long time. Yes, part of the beauty of our failure is that we’re always ahead of the curve! But right now, at this very moment, no show can be too “warm and fuzzy.” You always want to give an executive what they want; currently they all want “warm and fuzzy.” So even if you’re pitching them the live execution show, make sure you describe it as “warm and fuzzy” – you know, the criminal wanted to die.
3. “It’s a hybrid”
The great thing about the hybrid is that it gives you lots of wriggle room to figure out what to do with a pitch once it becomes clear that the executive hates your idea and you have 30 seconds to come up with something before the meeting is over. “Well, of course it’s a hybrid format,” and then you just add some other TV ingredient.
– Randy and Fenton