Have you heard the radio ad for Pepto Bismol Max? It’s an urban jingle sung by a Patti LaBelle soundalike. It ends with full-on wailing of the word “diarrhea.” For real. I went online in search of the commercial, but all I found was the Pepto site, dedicated to diarrhea stories. Yes, people, dedicated to liquid pooh. The best ones win prizes, like Pepto-pink luggage to store, um, shit in. And, if you are suffering from creative constipation, they have sample stories – like the Super Bowel story – to help inspire writing duties. More importantly, if anyone can find the Pepto Max urban radio jingle, please share!

– Randy Barbato