As we reported, activist David Hogg is going up against Trump apologist Mike Lindell’s MyPillow.

Hogg has now officially named theirs Good Pillow, a new choice other than the MyPillow, run by CEO, Mike Lindell. His support for baseless conspiracy theories alleging the election was stolen from Trump, in part due to irregularities with voting machines has tarnished his brand, at east for Democrats.

Lindell released a documentary last week furthering the conspiracy allegations and due in part to all this, MyPillow has seen its products dropped from retailers like Kohl’s, Bed Bath & Beyond, and Wayfair.

Good Pillow actually started out as a Twitter joke by LeGate, but the two quickly decided to act according to a letter signed by the two founders,

“the belief we deserve to feel good about the brands we support.”

Good Pillow hasn’t shipped any product yet, but if you want to support them, enter your details here on Good Pillow’s contact form to be notified when preorders begin.

We have announced the name of the company it’s called #GoodPillow and you can sign up to be notified when preorder is available go to https://t.co/ENhFNdFWRO

— David Hogg (@davidhogg111) February 9, 2021

(via Fast Company)