The humpy (albeit slightly douchey) heir the throne of Monaco (well, he’s fourth in line) is pictured by the harbor in his home country in this new ad for the LVMH-owned Paris brand, Berluti. Berluti, of course, started as a bootmaker in 1985, but has been relaunched under the creative direction of Alessandro Sartori and seeks to “rediscover the points of origin of the gentlemanly style” (so goes the press release) with this new campaign.