The LA outpost of the Dream Hotel is opening just down the street from WOW. We pass it every day, and every day we comment how fabulous and fun it looks (see above). WELL, NO MORE! WE WILL NOT CROSS ITS THRESHOLD! WE WILL NOT BE A PARTY TO ITS DUPLICITOUS WAYS. The New York Post is reporting that the boutique hotel chain plans to use the Limelight name for a nightclub they’re opening there. WHAT? The Limelight, of course, was Peter Gatien’s legendary club that was home to GENERATIONS of nightlife denizens in the ’80s and ’90s. It is ABSOLUTELY sacrosanct. You cannot as co-opt it your own. It’s his legacy. His birthright. The Limelight is Peter and Peter is the Limelight. End of story.
Peter filed a federal civil lawsuit this morning against operators of the Dream Hotel, accusing them of stealing the name of his former hotspot. He called it a “transparent attempt to build a new business based on misappropriations of Gatien’s Limelight brand recognition and deception of consumers.”
From the New York Post:
“Peter is angry and disappointed. The Limelight name is Peter Gatien’s and he is determined to fight to keep it that way,” said Ben Brafman, Gatien’s long-time New York-based lawyer who won acquittals for the nightclub operator against a host of federal drug charges in 1998.
The suit targets Dream Hotel and Jason Strauss and Noah Tepperberg, partners in the nightclub development company Tao Group.
To add insult to injury, both Jason and Noah are old club promoters from back in the day, who got their start with Peter when they were still TEENS. Strauss even went to senior prom with Gatien’s daughter Amanda, according to the lawsuit.
I mean, REALLY.
“What Jason and Noah are doing is morally reprehensible,” Gatien told The Post. “I have had the Limelight name since these men were in diapers. Their attempt to use my club’s success and name recognition will never be permitted to stand.”
Gatien, who lives in Toronto and travels frequently to New York, registered “Limelight” with the US Patent and Trademark Office in 1991 and renewed it in 2001.
However, he didn’t renew it in 2011, leading to its removal from trademark protection on Dec. 1, 2015.
And therein lies the problem. When the trademark lapsed, Noah and Jason swooped in to appropriate Peter’s legacy for their own. Shame, shame, shame on them.
Go kick some ass in court, Peter.