Now that you’ve purchased a very handsome title for yourself, and friends are obliged to address you as Sir Dude now, perhaps it’s time to buy your best friend some class. Your dog. If it’s named King or Princess or Duke, you’re already halfway there. It’s time for the doggie coat of arms.

Henrietta Webb, a fine London artist, will create some highly personal heraldry for your pet (any pet), as she did for Edith, WOW’s winsome mascot (see crest). All Henrietta needs is a photo of Fido and as much Fido info as you can stuff into an email (name, breed, favorite toy, hobbies, psychoses, does she prefer tennis balls or squirrels?). Within a month, Webb will have created a quality coat of arms fit for a Prince (or Duchess), on paper or vellum, in gouache with 22k gold. About $500. Henrietta Webb can be contacted at [email protected]