Kim Petras shows she can even turn the end of the world into a bop. Her new single, “Future Starts Now,” is set in a not-too-distant future where Paris is flooded, inspired by a famous Japanese novel.
Petras describes the video thus:
The ‘Future Starts Now’ video is inspired by going into the unknown, having the world change and break under you, and celebrating that change and the future after what feels like the end of the world. I was very into this amazing anime called Japan Sinks and, since I was so inspired by Europe when making my new music, I thought, “There’s no better way to do this music video than to have the Eiffel Tower sink.” When I think of Europe, the first thing I think about is the Eiffel Tower. It’s a metaphor for life: Things are going to change whether you want them to or not and you can either roll with it and make the best out of it or let it drown you. The pandemic changed the world in bad ways but good ways, too. It’s about not letting life sink you and to have fun and celebrate the world — whatever it becomes.
Check out Japan Sinks on Netflix:
Fans may have caught her live performance at the VMAS last month:
mage: YouTu8be / Kim Petras