The 87th Annual Academy Awards are tonight, everyone wants to win, but as the cliché goes, it’s an honor just to be nominated. Seriously, don’t feel bad for the so-called losers. They’ll get to go home with a gift bag worth $167,586.76. But really, you can’t get this much stuff into a bag or even a station wagon, you’ll need a small moving van to get all these freebies home. Just to be clear, they aren’t really freebies as you’ll also get a 1099 from the IRS, apparently, even if you turn down the gift bag or donate it to a charity.
Twenty-one gift bags will go out to host, Neil Patrick Harris and losing nominees in the categories of Best Actor, Best Actress, Best Supporting Actor, Best Supporting Actress, and Best Director. This year’s swag haul is the most expensive ever, more than double last year’s $85,000 bag. In addition to lip gloss and lollipops, this year’s gift bag includes a $1200 bike by Martone Cycling, $12,500 “glamping” trip and $20,000 worth of unlimited Audi car rentals for a year. There’s also “sexy” stuff; the $250 Afterglow Pulsewave Vibrator, the $5,000 Couple’s “Love Shot” orgasm booster, and $28 worth of Naked Luxury Condoms. This all seems insane, right? But the hope of these brands is that the celebs will actually like the product and be seen using it (the vibrator & condoms, maybe not.) PR guru Katharine D. Paine says:
“Part of me says this whole thing is one big joke, but really it’s not. It’s part ‘desperation’ on the part of small brands wanting to be bigger.”
It’s also business advisers who think that by getting their clients in the gift bag, it will get them tons of press. Well, they all made The Wow Report, anyway… have a look.
Here’s everything else inside the $167,586.76 Academy Award nominee swag bag:
$3.99 bag of gluten-free, vegan popcorn from Live Love Pop
$8.97 worth of designer mints from XO Mints
$8.99 in nuts from Linwoods Health Foods
$8.99 in Dunkin Donuts coffee
$12 StickerWallet that sticks to phones or smart devices.
$15.99 copy of New York Times best-seller “An Invisible Thread.”
$17 in wooden wick candles from Coal & Canary.
$19.99 in acne treatment Coral Actives.
$19.99 copy of children’s book “Archibald’s Next Big Thing.”
$23 reusable bottle from Memobottle
$24.99 in protein shakes from Purely Inspired
$24.99 copy of “The Kindness Diaries: One Man’s Quest to Ignite Goodwill and Transform Lives Around the World”
$25 edition of “Show Me the Movie: The Movie Version of Charades”
$35.99 organic T-shirt from California Good Clothing
$36 hand-crocheted bracelet from Sashka Co.
$39.99 screen protector from Phantom Glass
$40 flip-flops from Ibiza Soul
$45 in gluten-free cookies from Esther Easter’s Treats
$45.94 in products from Hydroxycut
$49.95 book from The Getty of British painter Joseph Mallord William Turner’s paintings
$49.99 in clothing from Jennifer Nicole Lee’s fashion line JNL Clothing
$50 in gourmet chocolate-covered pretzels and treats from Posh Pretzels
$54.50 heel protectors from Starlettos
$56 for two six-packs of Naked Luxery Condoms
$59 in dinnerware from Slimware.
$60 to TAGS fashion boutique
$68 six-pack of herbal tea based lollipops from Dosha Pops that will come in a 24K edible gold leaf assortment.
$75 bottle of Mezcal El Silencio
$100 rechargeable sonic toothbrush from Pop Dental
$109.85 stationary by Australian artist Natan Ferlazzo to raise funds for wildlife conservation
$109.95 activity tracker from Polar Loop
$115 DermaWand to reduce fine lines and wrinkles
$125 to $225 in Naked Undies
$126.95 for their own star from the International Star Registry along with hard cover copy of “Your Place in the Cosmos, Vol. 10.”
$149 facial repair cream from Rejuvel
$149.99 LG Tone Infinim wireless headset
$149 wearable camera and app from Narrative Clip
$150 “Old Hollywood” themed gift basket from Nostalgia Baskets
$150 custom Sterling Silver bracelet from Lat & Lo inscribed with the latitude and longitude coordinates of the Dolby Theater in California
$175 to $300 in bow ties from ZuZu Kim
$197 in luxury hair care products from Maaz Products
$200 gift set of Oz Naturals skin care products
$203 Italian made scarf and backpack from Adri & Sara
$250 worth of MyntSmile porcelain veneer toothpaste
$249 portable Haze Vaporizer
$270 watch from Slow Watches
$280 private tour of Tampa, Florida’s Big Cat Rescue facility along with merchandise
$300 signed piece of art from Hollywood artist and photographer Ron Kennedy Roecker
$350 worth of locally made California products Hazel Lane
$520 wellness book from Live Natural Live Well and aromatherapy massage, and consult by acupuncturist Heather Lounsbury
$569 in wine from BackRoad Vines.
$672 for a year’s worth of flavored, caffeinated club soda from Caffeinated Club.
$750 in shoes from Max Martin
$800 gift certificate to Candy Vixen’s custom candy and dessert buffet
$1,000 limited-edition cassette collector’s item from Crush DLX with a link to their music
$1,072 gift voucher for a seven-day retreat from The Golden Door
$5,000 in prints from Los Angeles artist Gunner Fox
$5,000 family-portrait session and a 40″ X 50″ framed portrait from Lifestyle Photography.
$6,270 for a 10,000 meal donation of Halo Natural Pet Food from Freekibble.com to the shelter or rescue of the celebrity’s choice along with samples of Halo food for their pet
$28,000 piece of custom-designed furniture from EF+Facto
(via Business Insider)