We all witnessed the yo-yo drama with The Hallmark Channel pulling their same-sex kiss Zola commercial (and then reversing their decision) temporarily buying into the threat of the scarily named, One Million Moms. But as many suspected over the years, their numbers were WAY exaggerated. Now we find out it’s really just One Meddling Mom with an agenda.
Her name is Monica Cole and according to GLAAD,
She is the one and only person who appears on their petitions, as well as the one and only person who speaks for them to the media. She is the mom. Her. Solo. One person, supposedly representing one million.
One Meddling Mom has issued so many calls and condemnations over the years, it’s become easy to tune them out. As GLAAD has arduously detailed, OMM has gone after everything from recent blockbuster Toy Story 4 for including a seconds-long clip of a supposed lesbian couple that quite literally no one but them noticed, to Chips Ahoy for a Twitter ad featuring a Rupaul’s Drag Race star. Basically if a company hires, recognizes, features, or in any way supports an LGBTQ person, One Meddling Mom will issue a petition, claim to have millions of supporters behind her, and then start cranking the AFA machine in hopes of getting some sort of press for her campaign-of-the-week. OMM even uses a conservative PR firm, Hamilton Strategies, to help spread this message to a wider public.
But, Ms. Cole and her tiny task force (masquerading as “millions”) does get people fired up.
Here’s some more evidence GLAAD compiled,
- The Internet ranking site Alexa (not to be confused with your in-home listening device) gives OneMillionMoms.com a ranking of #1,133,944 in global internet engagement. That is extremely low. For comparison’s sake, GLAAD’s own page has a ranking that is ten times higher ranking than theirs.
- One Million Moms has only 4,200 Twitter followers. Sure, not everyone uses social media, and it might even be fair to say that OMM’s target audience uses it at a lower rate. But 4,200 followers? For a squad of supposedly one million? That follow rate doesn’t add up.
- Searching social media, it is really hard to find prominent voices speaking out in favor of OMM’s campaigns. You can find all kinds of pro-LGBTQ people pushing back against OMM, in ways ranging from funny to snarky to serious to whatever unclassifiable thing Cole Escola does. But even though Social Conservative Twitter is a reliably outspoken bunch, it’s pretty tough to find any sort of goodwill support for OMM. That would not be the case if they had anywhere near the support base they claim to have.
- American Family Association petitions have been skewed for years. Regardless of how you fill out an AFA petition, they will count you as a supporter. So if you weigh in with pushback, thinking you are going to open their eyes and change their minds, you will simply get a “Thank you for supporting us!” and your reply will be counted as support. I still get emails addressed to “Mr. Stop Hating,” the name I used for an AFA petition that I “supported” (read: trolled) a full fifteen years ago. So whenever they say they have X number of signatures, you can be sure that a sizable percentage are people who wanted to deliver a message on a forum where the petition is the only open communication channel.
Because of these her “victories” here and there, Mommy Cole and her PR firm’s bark is bigger than their bite really. She’s able to make her teacup Poodle seem like a Great Dane.
So, it’s not an army of Karens who want to speak to the manager, it’s just one Monica.
“Sorry, Monica, the manager isn’t here. Can I help you…?”