Photographer Cindy Sherman (i.e., the world’s most successful, and expensive, selfie artist) created a new series of fashionista self-portraits, as a street style star, for New York Fashion Week and beyond. The project was done in collaboration with Harper’s Bazaar, who helped get her some of the season’s standout pieces by Prada, Gucci, Marc Jacobs and more. It was nicknamed Project Twirl, as Sherman described the characters who inspired her as ones who

“go to the fashion shows — and twirl.”

Better known for her conceptual portraits, Sherman is a fashion maven of sorts, having starred in campaigns for Marc Jacobs and M.A.C.. But she’s a bit put off by the world she obviously participates in. She told Bazaar,

“[I was] thinking how this person travels with hair and makeup and a photographer and is just going to visit her sister in L.A.? They’re not even selfies; they’re setups. Then some of them get paid to wear the clothes? I guess it makes sense —it’s business, but there’s just something dead about the whole thing. It’s so self-involved.

For a lot of the faces, I was inspired by real people I found online. I didn’t want it to be obvious, though. I’d change the hair color, style, something. But they still look like they’re somebody—rather than just me with makeup on… It was hard to capture the real twirling idea. I don’t use flash, so it was a little slower. The times I tried to, it was all blurry. But I like limitations because they make you think of other ways of getting around that. Like the shadow in the Chanel image.”

Make what you want of them. I think they are at once sort of brilliantly bad. There are 7 photographs of in total and 5 appear on limited-print March issue covers of the mag. Collect them all. Her photos sell for millions, so this my be your best chance to get a Cindy by Sherman.

(Photos, Cindy Sherman for Harper’s Bazaar; via BlouinArtInfo)