The idea that a commercial is banned only makes you want to see it more, right? Well, Diddy didn’t get $735 million in the bank by playing it safe. He has a new cologne launching this week called 3AM and he told Style.com:

“The concept for the video represents one of the things that 3 AM is for me. It’s a very one-on-one time. It’s a time to have fun and push the envelope a little bit. It’s definitely an hour where you would find yourself with a young lady. Anything can happen at 3 AM, and in the video, you see a fantasy that’s in my head of what happened that night.”

Despite the sexiness of the video, if you’ve ever watched porn, it’s really NOT pornography. Watch.

(via Billboard)