Watch your backs Jeffree Star and Kylie Jenner, a certain pineapple-dwelling social media influencer is coming for your gig! Yes, you heard it here first: SpongeBob SquarePants just launched a cosmetic collaboration with HipDot Studios, to coincide with the 20th anniversary of the show. According to The Hollywood Reporter, the limited-edition line features the Bikini Bottom eyeshadow palette, jellyfish lipgloss set, sandy cheeks blush bronzer Palette and SpongeBob and Patrick sheet masks (starting at $18).
SpongeBob was a natural fit for HipDot, as he has quite the pull with their desired demographic. Did you know he’s mentioned every four seconds on social media and has a digital fan base of more than 120 million people?
“SpongeBob’s enduring relevance in pop culture is evident everywhere you look: from being the king of memes to the KAWS painting that recently sold for $6 million to Travis Scott featuring him in the Super Bowl,” said Samantha Lim, co-founder and chief creative officer of HipDot Studios, in a statement. “We are proud to be the first cosmetics partner to everyone’s favorite optimistic sea sponge.”