First Play-Doh scent, now get ready for pizza parfum.
[A] Lithuanian restaurant chain now wants the intellectual property rights for the scent in the small Baltic nation, saying it is closely associated with its pizza pies. “Opinion polls show that many consumers in Lithuania identify the pleasure of eating pizza with our trademark,” said Mindaugas Gumauskas, marketing director of the Cilija company. “This makes us believe that the scent of freshly baked pizza is a subject to our copyright.”
Vilnius Lithuania, an unsung part of the world if ever there was one. But we intend to correct that right now with this clip from John Wallowitch, famed Manhattan Cable tickler of the ivories. So sing along in Lithuanian. (Watch here)
– Fenton Bailey